Search Engine Optimization

Search Engine Optimization is a broad term which describes the specialized and ever-evolving process of perfecting the coding and content of a website. It determines whether you have an online presence and whether customers can find you when inputting a keyword and/or term in one of many popular search engines. Google is not the only “crawler” which we need to conform to. There are hundreds of popular websites with their own favorite search software. SEO is more important than ever as businesses aggressively compete in a increasingly congested Internet. At the very least, your website’s architecture needs to be structured and coded properly so that it’s W3C compliant and accessible for a broad audience including the handicapped.

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